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5 Steps For Creating A Seamless Dental Marketing Plan

5 Steps For Creating A Seamless Dental Marketing Plan
by Sarah Moore

No one needs to tell you that getting and keeping patients is a critical factor in your business success. Perhaps the critical factor, considering your practice won't go far without anyone to serve.

You already know this, of course, but what you may not know is that each client you snag is worth between $10,000 and $45,000 over a 20-year span. Multiply that by three to five in the case of a family, and the numbers really add up.

That means it's not only crucial to find new patients, but you've got to keep them as well. That's an excellent reason to take your marketing seriously. Even if you have a long-established practice, good marketing can help you keep your clients happy over the long term.

If you're looking to create a seamless, repeatable dental marketing plan that brings you reliable results every time, here are the five basic steps to follow.

1. Create a customer profile

Until you know whom you're serving, it's difficult to serve that person. Start by creating one to three customer profiles detailing who you serve.

Families? The employees of a particular business park? Working executives? Knowing who you want to attract will inform everything about your business, from your branding to the drinks you offer in your waiting room, so it's important.

Read full article on MultiBriefs.