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5 Awesome Marketing Tips For The Underdog

5 Awesome Marketing Tips For The Underdog
by Pratik Dholakiya

Before the days of the internet and Facebook statuses, marketing was a constant uphill battle for a lot of startups and small businesses.

Today, it is still an uphill battle. However, digital marketing has made the task of establishing a business presence much less intimidating. In fact, some might argue that it levels the playing field and gives the smaller guys an opportunity to shine in a way the big enterprises simply cannot.

There are a number of reasons why the market will always root for the underdog. As startups and small to medium sized businesses know, they have a lot to gain from a well-planned digital marketing campaign and must make sure every single dollar is put to good use.

If this sounds like you, take a look at these five tips to help compete and work towards a David and Goliath story for your business.

Small Business Marketing Tips

1. Invest in Search Engine Optimization (SEO)

Did you know that 81 percent of shoppers will begin their buying process with a Google search? Or that 35 percent of all ecommerce traffic comes from search engines?

Read full article on Small Business Trends.