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3 Ways Social Media Has Redefined Workplace Communication

3 Ways Social Media Has Redefined Workplace Communication
from Refresh Leadership

Today, more and more of our lives are chronicled online, a trend that will only become more prevalent in the years to come as social media continues to infiltrate every aspect of daily life. In many ways, we’re only beginning to understand the impact of our increasingly connected existence and the effects social media will have on the way we communicate with the world around us.

In the business world, social media is often seen as both a valuable asset and a constant distraction. However, the companies that make an effort to embrace technology and learn to grow with it will be better prepared to take advantage of its potential as a powerful relationship-building tool.

We know more about each other’s personal lives

One of the stranger phenomena you may have encountered while scrolling through your Facebook news feed is that even the quietest and most reserved people often have no qualms about sharing their lives—warts and all—on social media. People often live very different lives outside the office, and with the proliferation of social platforms, it’s easier than ever to learn more about a co-worker’s personal life. And, that isn’t necessarily a bad thing. Of course, there is potential that a co-worker’s life outside the office could be a source of conflict, but in many cases, it can spark a conversation about shared interests, highlight other skills and accomplishments, or help provide a deeper understanding about what motivates people to perform at work.

We’re more distracted

Although this one can apply to the ubiquity of technology in general, for many people, access to social media in the palm of your hand makes for an all too easy distraction from work. According to a recent Pew Research Center survey, 34% of respondents said they use social media to take a mental break, and 27% connect with friends and family while at work. Though not inherently bad, such distractions can become a significant obstacle for companies struggling to engage and focus their workforces. In fact, the survey also revealed that 51% of respondents said their workplace has rules about using social media at work—however 77% of that group admitted to using it regardless of the policies.

However, social media distractions aren’t entirely counterproductive.

Read full article on RefreshLeadership.