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6/16/2017 |
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4 Ways To Proactively Manage Your Online Reputation |
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4 Ways To Proactively Manage Your Online Reputation by Julie Chomiak Taking your small business online is a big deal! It means you’re staking your claim in the digital world and letting the online masses know you exist. However, you can’t just set-and-forget your digital marketing. You have to actively manage your online reputation to ensure what people see when they search for your business is what you want. Today, we’ll go over four ways to manage your online reputation and keep your customers and potential customers coming back time and again, while strengthening your online credibility. 4 ways to proactively manage your online reputation 1. Secure your business name across all social media handles (and domain name) First and foremost, claim your domain name and all social media handles. If your ideal domain name is available, snatch it up ASAP. You want customers to be able to find you – not an imposter or competitor – when they type in your domain name or email address. If you can’t get your exact domain name, find one that is closely related to your business name, so it is intuitive when customers search for your business online. Then comes your social media presence. Having the same (or nearly identical) social media handles across different platforms – like Facebook, Twitter, and Instagram – is a must. This goes back to building a trustworthy brand, and when your social media handles match, it boosts your online reputation. Now, it is not always possible to have the same handles given character restrictions, but you should aim to have your social media names be as similar as possible. Beyond adding brand consistency, it shuts out any potential competitors from taking your space on social media. We recommend that you claim the social media handles you might use someday, but only launch them live on the platform or go public once you’re ready. Dormant social accounts are not good for business, so think carefully about where your audience is most active and activate those social media profiles on those sites. When you feel ready to expand your social reach, you can launch your profiles on other platforms since you already have the handle reserved! We’ll get into that more in a bit. 2. Get on and stay active on social media As we mentioned before, having a social media presence is key for managing your online reputation. However, once you decide to make those profiles live, you need to stick with them. This doesn’t mean you need to post 20 times per day, though! Find a cadence that feels right for your business and your bandwidth, and regularly post so your accounts are fresh and active. Unsure what to post? Give your audience helpful how-to guides, funny anecdotes, or insider updates about your business. Unique and valuable content engages your followers and makes your social profiles (and online presence) seem more human. Social media is the medium to speak a little more casually and to directly converse with your audience. Have fun and your customers and potential customers will take note! Read full article on Business2Community.
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