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Making The Best Impressions On New And Existing Patients

Making The Best Impressions On New And Existing Patients
by Scott Murray

Take a moment and think about your loyal patients. It probably brings a nice smile to your face to reflect on those who have stayed with your practice since the first day they visited the office.

You probably see this as one of the many benefits of being a dentist, and it's a reward that never loses importance. With that in mind, it's good to think about the reasons those patients stay with you and what new visitors could value about your practice. Here are some reflection points to consider:

Take time to think like a patient

Everyone has reasons for making decisions about goods and services. This includes you. If someone asked you why you go to one person for a service and not someone else, you could definitely explain why.

So, when it comes to what a patient could value about your practice, you just have to step out of your dentist shoes and into the patient's mindset.

Think about what would make you stick with a dental practice. What would inspire you to recommend someone to a close family member? Thinking like that could enhance your relationship with your loyal patients and help you attract new ones.

Prove that not all dentists are the same

Let's take the patient mindset concept even further and jump to a pretty reliable conclusion: Most patients think the same things about dentists.
 
For all intents and purposes, most will tell you that going to one dentist office is just like going to another one. Or they may say if you've been to one, you've been to them all. It is here where you can truly make a difference.

As Douglas Sligting points out in Sidekick magazine, you can show them how the experience at your office is different.

"Creating a message based on the experiences and strengths unique to your practice allows potential patients to more quickly relate to you, understand why you're different, and decide if you are the right type of practice for them," said Sligting, president of Dental Branding.

Read full article on MultiBriefs.