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Improve Your Dental Website’s Fresh Factor

Improve Your Dental Website’s Fresh Factor
by Naren Arulrajah

Your dental website is not a static reference source like a book. It should be engaging, informative, current, and relevant. Fresh content not only makes a site more attractive to viewers, it also can boost its search rankings. However, the concept of fresh content is often misunderstood. Here’s what you need to know.

What Is Fresh Content?

At first thought, “fresh” seems like a very straightforward concept, but it’s not so simple. Unless we’re talking about a brand-new website on a just purchased domain, no website is 100% fresh. After that, freshness is a scale.

• Original publish date: Once a page has been indexed, this factor begins depreciating. This factor cannot be changed for individual pages. However, you can increase the freshness of the website by adding new pages regularly.
• Small changes in text: If you update just a sentence or two, Google is unlikely to notice. For example, a “tip of the day” on your homepage may attract some repeat visitors, but it isn’t likely to affect your search ranking.
• Significant text updates: Adding or changing several paragraphs on a webpage will make a difference. The more content you update, the fresher the page appears. Keep in mind, this applies to the main content. Sidebars, navigation, advertisements, and script changes are less influential.
• Frequency of changes: Revamping your website every two years will not have the same impact as adding a new blog post every two weeks. Websites that update large amounts of content on a regular basis are a better source of fresh content.
• Inbound links: You probably know that links to your website from an authoritative, high ranking website are beneficial for search engine optimization, though you might be surprised to learn that links can help your content appear fresher. Continually building quality inbound links shows that the page is still relevant. Additionally, the freshness of the source link matters. News outlets and similar often-updated sites tend to link to content that is current and relevant.

Read full article on Dentistry Today.