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Why Your Dental Practice Should Prefer Custom Instead Of Templated Website Content

Why Your Dental Practice Should Prefer Custom Instead Of Templated Website Content
by Jackie Ulasewich

The sparkling personality of your dental practice should be reflected in your dental website. Patients want to know what sets you apart, and a templated website will not differentiate you from the other dentists in town.

Picture the patient hunting for a new dentist. She gets a few recommendations from her friends and starts the online vetting process. She clicks on dental website number one and the homepage offers “customized care and treatments for each and every patient.” Sounds good. Then she clicks on website number two and reads about their “customized care and treatments for each and every patient.” After seeing two sites that look suspiciously alike, she wonders how their patient care can be customized when they can’t be bothered to customize their website copy?

Templated web copy and stock photo images are an easy and appealing solution for dentists’ busy schedules. But the problem with this type of content is the message it conveys to patients—this dentist is no different from that dentist, who is a half mile closer to the patient, so that dentist may get the patient’s business even though that dentist is not the best choice.

What sets you apart from your competitors is your unique practice personality, and this needs to be conveyed in all of your marketing strategies.

Read full article on Dentistry iQ.