News

A Personal Touch Makes For A Happier Holiday Season

A Personal Touch Makes For A Happier Holiday Season
by Fred Berns

While your competitors scramble to get out their holiday cards, why not do something this season that most of them don't do?

Get personal. Share your seasonal sentiments face to face if you can, or by phone if you can't.

While sending out cards remains a popular way for business owners to extend season's greetings, it's not the most productive way. The problem with those cards is that they can easily get lost in the shuffle. So many of your prospects and clients get so much stuff from so many vendors that they don't always pay much attention to whom sent what.

Kind of defeats your purpose, don't you think?

Personal connections in these competitive times have far more impact than cards or social media messaging could ever have. That's why your seasonal strategy should be to meet rather than message, talk rather than tweet, and call rather than card.

These personal interactions enable you to make a more positive impression. Wishing clients glad tidings and thanking them for past business is more meaningful when you do so in person.

A face-to-face meeting with a client during the holiday season is networking at its best. It provides you with a golden opportunity to solidify your personal relationship. That's especially important, considering that the long-term value of each client is more than 100 times the value of a single transaction. Your current clients are your best ones.

Read full article on MultiBriefs.