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1/4/2018 |
Insights |
4 Key Dental Practice Strategies For 2018 |
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4 Key Dental Practice Strategies For 2018 by Scott Murray It's not news to anyone that the healthcare industry is changing and evolving in several ways. As a result, everyone from patients to practitioners have to plan for the future. The dental industry is no exception, and there are new trends emerging. Fear of the dentist office and potential costs continue to be some of the top reasons why a patient avoids a visit, but your practice can set goals to break that trend in 2018. Here are some strategies to consider: 1. Providing a variety of payment options Healthcare costs are a major concern for patients, and they don't always understand how insurance works with dental visits. Make sure you take advantage of opportunities to explain how your office handles insurance and payment. It's also a good idea to explore payment options that give the patient flexibility and maybe a little more peace of mind. For example, you could choose to offer: - a loyalty program that offers benefits like discounts
- payment plans or other flexible payment options
- a healthcare credit card, like CareCredit
2. Start producing video content Hubspot has some important video marketing stats that are worth your attention. If you think this can't apply to dental offices, think again. Practice Builders listed video as a top dental marketing trend for 2018 and backs it up with statistics like these: - Video is expected to make up more than 80 percent of online traffic by 2019
- Nearly 65 percent of potential patients visit a healthcare office website after watching a video
- About 92 percent of people will share a video with family/friends after viewing it on their phones
We've already established that costs and fear of dentists are significant barriers to office visits. So, you can create videos that feature: - an interview with the dental staff
- patient testimonials
- explanations about payment plans and patient experience
- tours of the office
By producing video content, you can easily erase some of the "fear of the unknown" concerns for patients. Read full article on MultiBriefs.
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