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365 Ways To Make Your Practice’s Social Media Fun And Effective

365 Ways To Make Your Practice’s Social Media Fun And Effective
by Naomi Cooper

An insightful Q&A with dental social media expert Rachel Mele

To many dentists, using social media to promote the practice is given the same priority that many patients give to flossing. Despite having been told numerous times that social media can benefit their dental practices, many practitioners have yet to make a habit of regularly engaging on websites like Facebook, Instagram, YouTube, and Twitter.

Will a dental practice survive if its Facebook page isn't updated on a regular basis? Of course it will. Just as a patient will likely survive without flossing on a regular basis. But just as the periodontal and dental health of those patients would likely improve from the practice of flossing, it's fair to say that most dental practices would benefit from a little social media savvy.

Committing to a new social media regimen can certainly feel like a daunting task. To help alleviate some of the initial hesitation, I reached out to one of the dental industry's social media experts to talk about all things social media and to examine how a dentist at any skill level can create and implement a social media strategy for his or her practice.

If you are not familiar with her, Rachel Mele is a well-respected dental executive, speaker, and author who has combined her passion for technology with her desire to see dental practices succeed using online strategies. I recently sat down with Rachel to discuss her latest book, 365 Days of Social Posts for Dentistry, and get her expert advice for dentists looking to jump-start their social media presence.

Read full article on Inside Dentistry.