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Thinking About Video To Promote Your Dental Practice? 6 YouTube Must-Haves

Thinking About Video To Promote Your Dental Practice? 6 YouTube Must-Haves
by Marli Espinales

Video is popular, and a video on your dental website to help market your practice can help you draw in more patients. To get it done right, it's a good idea to know your way around YouTube. Here are six easy steps to help.

If you're a dental practice owner, you probably know the role that online marketing plays toward the growth of your business. If you’ve heard the terms SEO and blogging, then I can assume you’ve also heard of video marketing and how dental practices should incorporate it into their marketing plans.

As the cofounder of Clicc Media Inc, an online marketing company, I discuss with dentists the importance of videos to their online growth. Now, I understand that not everyone feels comfortable in front of a camera, which is why I recommend alternative video styles to help get the message across.

Two great options are spokesperson, where you hire an actor to read your script in front of a white screen or background image, and cartoon, where animation is used to tell your story.

Regardless of the direction you take for your videos, I recommend that you not only upload them to YouTube, but always optimize them for better success. Here are six things every video must have when it’s uploaded to YouTube.

Read full article on Dentistry iQ.