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Let's Change Our Perception Of Employee Engagement

Let's Change Our Perception Of Employee Engagement
by Cha Tekeli

Of the many skills today’s business leaders must possess, perhaps the most vital is the ability to “read the signs” — to adapt to changes, the future and threats that may affect their business.

Often, these efforts focus on external factors, such as the rapid pace of technology and cybersecurity. Important issues, of course, but what about the “gorilla in the room?"

Today’s leaders are drowning in data, information and technology, all to the end of solving problems in their business. They believe that’s what leadership is. Yet, like the example above, they’re failing to recognize what’s right in front of them: In this case, their employees. Employees who care about their work and understand their role in the success of your enterprise are not just a great asset, they are a critical one. In fact, your business depends on them.

There’s so much research that proves the correlation between engaged employees and astonishing business outcomes. They are higher retention rates, lower recruitment costs and increased productivity, profitability and customer loyalty. In fact, if done right, employee engagement can address these KPIs at the same time.

So if employee engagement yields so many great results, why is corporate America failing miserably at it? The answer is deceptively simple: Too few are putting real money, time and effort behind it. Bottom line (pun intended): As you contemplate the future of your business, it’s worth rethinking how you and your company approach employee engagement.

Read full article on Forbes.