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2/1/2018 |
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8 Ways An Associate Can Supercharge Your Dental Practice |
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8 Ways An Associate Can Supercharge Your Dental Practice by Andrew Goldsmith, DDS How can associate dentists make the best use of their downtime? One idea that this dentist has seen work well in practies is to put associate dentists in charge of the practice's marketing efforts. They have a real interest in seeing the practice succeed. Getting through dental school took sweat, tears, and a whole lot of focus. Along with that focus we deployed tactics such as repetition, memorization, and persistence that helped us become successful. When we got into practice we became beasts of focus and tactics. Our business strategies went out the window and we focused only on how to get the dental tasks done. It is the nature of what we do and who we are. We’re dentists and our job is to do dentistry. Some dentists are business owners who wear two hats—one as an owner and one as a dentist. BUT ASSOCIATES CAN ALSO WEAR A SECOND HAT—THE COLORFUL HAT OF MARKETER. Associate dentists are expected to remain busy. They want to perform lots of dentistry, but they don’t have the concern of how the owner obtains patients. The owner wants the associate to be busy but believes that he or she should also have some skin in the game. The reality is that associates and owners often do not see eye to eye on this topic, and yet it requires alignment between the two. I feel like I can speak to both sides of this issue because I’ve been an owner and an associate and I know how it feels when a practice is not running the way it should. As an associate, I viewed my situation as if I was building my practice within a practice. If I wasn’t busy then I needed to be proactive about it. Read full article on Dentistry iQ.
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