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5 Ways To Make Your Dental Practice Shine (Like Those Pearly Whites)

5 Ways To Make Your Dental Practice Shine (Like Those Pearly Whites)
by Tammy Adams

Dentistry is a service, certainly. But equally true is the fact that dentistry is a business. The most successful dental practices are those that give careful consideration and attention to both the service aspect and the business aspect of their practices.

A unified approach to serving your patients well and managing your business well will ensure your practice is poised for growth and success.

Here are five ways to make your dental practice run more smoothly on both fronts: 

1. Market yourself

Let's be honest. Who really likes to go to the dentist?

Some people have had a negative dental experience. Others have dental anxiety. This can make it challenging to get patients through the door. Target your marketing to address and combat patient fears. Market your services as "comfortable," "painless" and "convenient." Then, make sure they are.

Do you offer oral sedation? Warm blankets? Noise-canceling headphones? Let potential patients know about these great amenities and services.

2. Create cash-flow channels

Jane Pack, CEO of the National Association of Women Business Owners, says many dental practices view billing as their sole opportunity to increase cash flow. Not true.

Marketing to new patients and paying attention to the metrics, investing in technology that has direct patient benefits and keeping a laser-like focus on inventory control are all ways to affect cash inflow and outflow in a positive manner.

Read full article on MultiBriefs.