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3/15/2018 |
Insights |
Social Media Practices For Dental Offices |
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Social Media Practices For Dental Offices by Heather Colicchio There’s more to running a great social media campaign than just making sure your office has an account on every platform. When it comes to smart, and potentially free, online marketing, how you handle your accounts on Twitter, Facebook, Snapchat, Instagram, and Pinterest will separate your practice from the rest, especially when you want to attract young professionals and families. Respond to messages throughout the day Current and prospective patients are likely to use social media messaging to contact your office, especially if it’s outside of business hours. Although email may be an option, most people don’t expect an email reply very quickly, but they do expect a quick reply with social media direct messaging. The sooner you respond to private messages or posts on your wall, the better. Not only does this show you’re concerned about the person who contacted you, but it’s a reflection of the attention you put toward the practice as a whole. Although dental practices are busy, it’s important to check messages at least a few times a day. If possible, have an alert set up that tells you as soon as a message comes through so that you can read it and respond immediately. Want to take things up a notch? Get back with the sender even if it’s in the evening or on a weekend. Like it or not, we live in a 24/7/365 society, and things don’t appear to be changing anytime soon. Update your page regularly A social media page is only useful if you use and update it routinely. Otherwise, it can slip through the cracks or even get archived. Some ideas to get you started on posts for the practice include: • Information on continuing education that the office is participating in • Photos of staff members on their birthdays • Patient of the month (with photo consent, of course!) • Oral hygiene tips and tricks • Videos of the dentist explaining how a new piece of technology works Get the staff together to brainstorm, then create an editorial calendar to map out your posts and when they’ll go live. Keep your post ideas unique. Also, a calendar will help you make sure that your social media accounts don’t become stagnant. Social media management platforms such as Hootsuite recommend specific times and days of the week to share posts, depending on the site you’re using. Sites like Twitter recommend posting about 3:00 in the afternoon. Facebook is best between noon and 3:00 p.m. on Mondays, Wednesdays, Thursdays, and Fridays, and between noon and 1:00 p.m. on the weekends. Instagram usually gets the most hits during lunch hours, Monday through Friday. Posting at peak times is the best way to make sure your updates or photos are seen by more people. This doesn’t necessarily mean you have to be online at these times, but you can use a platform such as Hootsuite to plan and schedule posts. Read full article on Dentistry iQ.
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